Brand Advocacy Marketing Campaigns

brand advocacy marketingA brand advocacy marketing program is directed towards converting your loyal customers into brand ambassadors. Eventually, it incorporates the best practices to find those customers who have a truly emotional connection with your brand and who can play an evangelist recommending your brand to their friends and peers. Primarily, advocacy marketing tends to utilize the power of customers, partners, employees, and other brand stakeholders who happily support, endorse, or recommend your company, products, or services. Brand Advocacy simply means turning enthusiastic customers into a powerful marketing force. It's Simple..

Why Brand Advocates Are Important?

Over the last five years, we have seen a rapid change in the way buyers purchase products and services. The biggest shift is that now 92% of consumers trust on authentic and genuine sources before buying. With an unseen impact on your brand, brand advocates are now influencing the opinions and driving the purchase decisions of many others. There are myriad of reasons why you should start relying on such brand advocates:

• They help you increase content distribution
• They help you humanize your brand and establish trust
• They help you increase your brand and content reach to new audiences
• They help you to demonstrate your company’s thought leadership

How To Get The Right Brand Advocates?

An effective Brand Advocacy campaign takes time to kick off. You can’t hire a random expert to promote your brand / service. There are factors that you are required to consider. Your choice of advocate depends not only on the degree of his influence in the niche, but also on how your targeted customers correlate to your choice. Therefore, you need an eye on the best customer insight and precise customer segmentation for identifying the right brand advocates.

• Connectors: Participants found in social networks
• Communities: Group of people interested in a common niche
• Mavens: People who rate and review products
• Experts: People with niche specific technical knowledge
• Endorsers: Influencers who increases your brand value

Brand Advocacy Marketing @ Step To Grow

At Step To Grow, we know that identifying advocates is merely not going to help your brand. This is just half the battle. This is why Step To Grow brings true brand advocates through a solid digital strategy. It incorporates:

1. Identifying Brand Advocates:

Our digital experts go overboard to tap into potential brand advocates via brief online surveys, social listening, and direct Advocate engagement. To identify right kind of audience who could be your brand advocate, we run several engagement programs:

• Customer Advocacy Programs
• Employee Advocacy Programs
• Advocate Identification & Personas
• Brand Ambassador Programs
• Referral Programs
• Influencer Marketing

2. Mobilizing Brand Advocates:

We put all sincere efforts to mobilize brand advocates to recommend your brand / product / services via positive reviews, stories and referrals.

3. Tracking Insights and Results:

Our advocacy marketing campaigns are backed by real time analytics. We provide you time bound custom reports and actionable Advocate insights.