brand advocacy marketingA brand advocacy marketing program is directed towards converting your loyal customers into brand ambassadors. Eventually, it incorporates the best practices to find those customers who have a truly emotional connection with your brand and who can play an evangelist recommending your brand to their friends and peers. Primarily, advocacy marketing tends to utilize the power of customers, partners, employees, and other brand stakeholders who happily support, endorse, or recommend your company, products, or services. Brand Advocacy simply means turning enthusiastic customers into a powerful marketing force. It's Simple..
Over the last five years, we have seen a rapid change in the way buyers purchase products and services. The biggest shift is that now 92% of consumers trust on authentic and genuine sources before buying. With an unseen impact on your brand, brand advocates are now influencing the opinions and driving the purchase decisions of many others. There are myriad of reasons why you should start relying on such brand advocates:
An effective Brand Advocacy campaign takes time to kick off. You can’t hire a random expert to promote your brand / service. There are factors that you are required to consider. Your choice of advocate depends not only on the degree of his influence in the niche, but also on how your targeted customers correlate to your choice. Therefore, you need an eye on the best customer insight and precise customer segmentation for identifying the right brand advocates.
At Step To Grow, we know that identifying advocates is merely not going to help your brand. This is just half the battle. This is why Step To Grow brings true brand advocates through a solid digital strategy. It incorporates:
We put all sincere efforts to mobilize brand advocates to recommend your brand / product / services via positive reviews, stories and referrals.
Our advocacy marketing campaigns are backed by real time analytics. We provide you time bound custom reports and actionable Advocate insights.